Brand Refresh and Positioning

Education + Credentials
University of Montana
MFA, Creative Writing

Pomona College
BA, English Language and Literature


Donna Oetzel

Executive Director, Branding + Marketing

Donna leads a dynamic team of strategists, designers, and creative thinkers in our branding studio, with a focus on distilling research and insights into compelling, relevant experiences that resonate with today’s consumers. Her work at Streetsense includes visioning, strategic positioning, and creative collateral development for hotels, restaurants, multi-use destinations, and consumer products. She has more than 15 years of experience in branding, creative copywriting, and strategic marketing and has worked for world-renowned brands and organizations like Marriott International, Ford Motor Company, Motorola, the National Restaurant Association, Kimberly-Clark, and Harvard Business School. Prior to starting her own consultancy, Donna was an Associate Creative Director at Ogilvy & Mather, New York. Originally from California, she has an MFA in creative writing and a Bachelor of Arts in English literature.

Work Experience

Creative Consultant, Multiple Clients + Agencies
2000 – 2016

  • Sample Clients: Marriott International, Motorola, Kimberly Clark, National Geographic Society, Ford Motor Company, Harvard Business School
  • Agencies: Ogilvy & Mather, Deutsch, Webb de Vlam, Threespot Media, Sterling Brands

Associate Creative Director, Ogilvy New York
1997 – 2000

  • Contributed copywriting and creative direction to 360-branding campaigns for Jaguar Cars, Sears, Perrier, National Mail, Post Cereals, Enfamil, and other Fortune 500 clients.
  • Part of award-winning teams for digital ad campaigns.
  • Developed groundbreaking interactive kiosk experience as part of the Detriot Auto Show for Ford Motor Company.
Get in touch to learn more about how Streetsense can advance your digital brand.
Let's Connect