Contribution
Team Marketing Manager

Education + Credentials
The College of William and Mary
BA, Marketing and Classical Studies

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Greer Kimsey

Senior Director, Marketing

In her role as Senior Director of Marketing, Greer oversees digital strategy, paid media, and earned media teams at Streetsense. She has worked in the marketing space for the past 10 years, with a primary focus on digital strategy and consumer engagement. During this time, she has worked with a variety of industries and lifestyle brands. Clients have included numerous luxury and boutique hotels and resorts across the country (including well-known brands such as Four Seasons Hotels and JW Marriott), national developers and real estate companies (such as JBG Smith Companies and Greystar), and global consumer brands like Logitech. Her expertise ranges from analytics to strategy conception and marketing plan development – building brand equity and driving leads, sales, and loyalty.

Work Experience

Managing Director, Marketing, Senior Director, Marketing, Director, Digital Strategy, Streetsense
July 2017 – August 2018

  • Manage team of 6 individual team leads in the marketing practice area, including content strategy, content studio, digital strategy, interactive, paid media
  • Oversee full marketing practice area including 30+ team members and around $400,000 monthly AGI and growing.
  • Provide operational, staffing, and team management support to all marketing area practice group implementation teams.
  • Serve as digital advertising strategy lead on global accounts.
  • Develop high-level, holistic marketing strategies for clients.
  • Drive operations efficiency and work product effectiveness across marketing practice area teams to reach client traffic, revenue and engagement goals across channels.
  • Industry marketing expertise in the following fields: travel+tourism, hospitality, consumer brands, multi-family real estate.
  • Managed implementation teams to fulfill ongoing digital marketing services, ensuring quality and accuracy while maintaining timelines and deadlines.
  • Created strategy briefs and marketing plans for projects, setting the road map for campaign creation and build out to be implemented by team of content producers and analysts.
  • Supported new business development including proposal writing, pitch participation, and preliminary research.
  • Oversaw the training of digital analysts in SEO, SEM, social advertising, content marketing, etc.
  • Implemented new processes to bring efficiency and effectiveness to Digital team, including the streamlining of reporting and instituting account management and accountability management tools to keep all clients on-track for success.

Director of Strategy + Insights, Senior Digital Strategist, Delucchi Plus
January 2014 – July 2017

  • Supported new business development including proposal writing, pitch participation, and preliminary research.
  • Lead research projects, managing all steps including vision alignment, competitive review, audience identification, and customer persona development. Leveraged tools such as Esri Tapestry, ArcGIS, BAO, and Sysomos.
  • Hired and grew team of analysts in the completion of brand and marketing research projects.
  • Provided thought-leadership on company blog, covering travel/tourism subject matter on a monthly basis.
  • Served as client lead, overseeing digital strategy, website builds and management, Search Engine Optimization, Search Engine Marketing, display advertising, social media content creation and social advertising strategies.
  • Created strategy briefs and digital marketing plans for projects, setting the road map for campaign creation and build out to be implemented by a team of content producers and analysts.
  • Created training program and oversaw ongoing training and onboarding of Account Services team members – covering SEO, SEM, social advertising, content marketing, etc.
  • Improved cross-team communication between Digital, Account Services and Creative Services to yield better products for clients and improve working relationships.
  • Recipient of the Fred Award – an annual honor to recognize outstanding service voted on by all Delucchi Plus employees.

Client Services Manager, Senior Web Marketing Analyst, Micros Ecommerce (Formerly Tig Global)
December 2019 – January 2014

  • Responsible for a client portfolio of over $1 million in revenue.
  • Managed day-to-day relationship with luxury and boutique independent hotels and hotel brands.
  • Oversaw website build/management, Search Engine Marketing, Search Engine Optimization, display advertising, email marketing, social media and content marketing strategy.
  • Developed and executed marketing plans for each client, with a goal of optimizing direct revenue while achieving strong Return on Investment for the client.
  • Served as an advocate for the best interests of clients within MICROS eCommerce.
  • Fostered new revenue opportunities through proactive upsell of existing clients to additional MICROS eCommerce services.
  • Built, managed, and optimized Search Engine marketing campaigns for large portfolio of luxury hotel clients.
  • Managed junior analysts, running training on digital strategy and supporting career development opportunities.
  • Managed relationships with strategic digital media partners.
  • Managed over $1 million dollars in advertising spend on behalf of clients.
  • Analyzed marketing data through Omniture and Google Analytics to assess and optimize campaigns for best results.
  • Successfully generated direct-booked revenue and incremental traffic with high Return on Investment through ongoing optimization of paid marketing efforts.
  • Participated in elite company leadership program.

Marketing/Project Manager, Jamestown Entertainment LLC
June 2008 – December 2010

  • Drafted proposals and contracts for marketing ventures and branded events.
  • Wrote marketing plans for clients.
  • Created in-house marketing collateral, including portfolios, PowerPoint presentations, and brochures.
  • Managed communication between team members, clients, contractors, and the media enabling efficient interaction.
  • Created and managed budgets for multi-hundred thousand dollar events and projects and managed all invoicing and billing.
  • Managed social media outlets in-house and for clients and event promotion, including Facebook and Twitter.
  • Managed, marketed, and executed hundreds of events in the DC area and nationally for both private clients and large companies (including restaurants, hotels, various luxury brands, the 2008 Democratic and Republican National Conventions and the 2009 Presidential Inauguration).

Online Marketing Intern, Washingtonian Magazine
June 2007 – September 2007

  • Analyzed website visitor trends and statistics for content management.
  • Monitored search engine marketing program using Google AdWords to maximize ROI on e-newsletter subscriber acquisitions.
  • Compiled report to create pricing structure for new e-mail publication advertising, based on industry best practices and competitor publications (DailyCandy, NY Mag Newsletters, etc.).

Marketing/Admin Assistant, Niles Bolton Associates
Summer 2005, Summer 2006

  • Assisted with graphic and textual design of Project Information Sheets, Brochures and PowerPoint presentations for bid and job proposals, advertisements and award applications for a 200 person architectural firm.
  • Prepared contracts, letters, proposals, site reports, legal and construction documents, and applications for licenses.
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