Josh Collins

Director, Destination Activation + Marketing

As the Director of Destination Activation + Marketing, Josh brings over 20 years of combined experience in the entertainment, marketing and travel + tourism industries. In his role, Josh directs overall strategic development for global Destination and Travel + Tourism clients and serves as an activation and marketing industry expert for travel + tourism, hospitality, consumer brands, multifamily real estate, and live entertainment. A regular on the speaking circuit at industry and marketing conferences, Josh helps lead efforts in new business partnerships. Prior to joining Streetsense, Josh worked with powerful names such as Stevie Wonder, The Roots, John Legend, and Jay-Z in addition to destination brands such as Visit Franklin in Franklin, Tennessee.

Work Experience

Digital Communications Manager, Visit Franklin (WCCVB)
February 2014 – April 2019

• Steward the “Visit Franklin” brand for the Williamson County Convention & Visitors Bureau. Lead over all digital marketing and communications strategy to increase economic impact of tourism for the county.
• Implement emerging social media best practices.
• Develop leadership position in community.
• Led citywide digital campaign to win coveted Garden & Gun Magazine’s Greatest Southern Town competition.
• Grew Visit Franklin brand over 1200% in first 12 months across all channels.

Multi-channel Operations Analyst, Tractor Supply Company
December 2013 – February 2014

• QA weekly marketing communications.
• QA daily, weekly, and monthly web sprints.
• Generate post holiday multichannel sales reports.

Foundations Recovery Network
April 2013 – August 2013

• Developed, built and coded an enterprise business intelligence tool used to analyze and predict daily revenues which would be in turn coded in SQL for revenue forecasting.
• Reported and analyzed daily revenues in order to maximize facility census and profitability.
• Detected errors in existing verification of benefits system, and developed, wrote new tool for calculations.
• Worked closely with executives to zero in on revenue estimation needs to build enterprise-level BI tool.