A Digital Transformation in Seattle’s Suburbs

Bothell, Washington — a hidden gem nestled just outside of Seattle — challenged us to bring to life all the adventures the town has to offer. This travel + tourism destination is lush with lakes, mountains, and amazing discoveries around every corner. An out-of-the-ordinary and award-winning website, fueled by storybook-inspired branding and authentic user-generated content that lets visitors uncover the magic behind a budding travel + tourism hidden gem.

“The Streetsense team really stepped up to assist my city’s tourism needs. From consultation, research, building a new brand and website, it is truly a delight working with their entire team. They are visionary, creative, and innovative in every aspect of the relationship, and we have seen major leaps in engagement from audiences 50 miles away and more.”

– DeNae McGee, Tourism Manager, City of Bothell

Results

Within weeks of launching the redesigned website, Streetsense was awarded Graphic Design USA’s 2019 American Web Design Award, recognizing the power of its design to enhance the online and interactive experience. Within the first month, the new website earned a 59% increase in website traffic, month-over-month, with an average session duration of 5:22 and an average of 3.8 pages viewed per session. Additionally, organic sessions were up 43% month-over-month, with an increased session duration and more pages visited per session. Email open rates have increased by 14% and clickthrough rate has improved by more than 4,000%. Our social efforts to date have increased engagements on Instagram by 560%.