Creating a Global Community

Streetsense partnered with Logitech’s global communications team to lead the way in innovation, strategy and execution worldwide, setting strategy globally and implementing in North America. We work with multiple business groups under the Logitech umbrella, including Logitech, Logitech Video Collaboration, Logitech G, Blue Microphone and Ultimate Ears — each with its own set of global and regional social media platforms.

Streetsense was brought on to reach and inspire Logitech’s global audience with targeted, engaging social media content that drives impact with existing fans. Our scope includes global social media strategy, creative development and implementation, community management, influencer program management, extensive reporting, and strategic account management.

Results

  • Increased global social media reach by more than 26% (3 billion to 3.8 billion, YoY)
  • Scored over 121 million engagements across all social accounts
  • AMR engagement rates far outpaced industry standard as measured by Rival IQ landscape benchmarks
  • Grew Logitech Instagram followers by 128% (475,000 followers up from 207,000 followers in one year)
  • Grew Logitech G Instagram followers by 118% (2 million followers up from 918,000 in one year)
  • Increased Mother’s Day social campaign entries by 507% YoY
  • Earned an incredible 24% engagement rate and more than 8,000 entries — far surpassing our goals — with our #UnwrapYourTech holiday campaign
  • Increased engagements by 284% YoY on our back-to-school campaign
  • Brought together multiple Logitech brands to host a live stream of influencers at the Consumer Electronics show in Las Vegas while running a social campaign, which garnered nearly 1 million engagements (an increase of 331% YoY)