The Maple Guild engaged Streetsense to both help the company build the brand (company and product identity) as well as create and deploy a robust digital and earned media strategy to highten awarness of maple as an ingredient and drive website traffic, increase sales, coordinate food industry trade shows, and build a much larger media presence.
Streetsense developed messaging and re-branded The Maple Guild’s aesthetic to position the company as a leader in the maple industry. Helping launch both the brand and a series of products, including the syrups, butters, vinegar, teas and water, Streetsense leveraged large national shows, like The Natural Products Expo to gain significant traction with larger retailers by creating fun and entertaining exhibitor activities as well as winning the shows highest award, Best of East 2017 Press Award.
“The Maple Guild is one natural brand that has “tapt” into the power of social media, especially during Natural Product Expos, where it’s hard to miss the energy and targeted outreach that has helped this NEXTY-winning company experience fast growth in the last few years.”
– New Hope Network
Streetsense led and executed media engagement, which earned The Maple Guild placements on Mother Nature Network, NBC4 Washington, Today Show and in Eater DC, Reader’s Digest, and Trend Hunter, as well as back-to-back NEXTY awards. Additionally, Streetsense partnered with high-profile chefs and mixologists including Executive Chef Adam Howard at the Michelin Star Blue Duck Tavern to create and promote unique maple-infused recipes.