Contribution
Assists Team Leader on All Initiatives

Education + Credentials
Virginia Tech
BA, Public Relations

BACK TO TEAM

Shelby Mras

Account Coordinator

As an Account Coordinator, Shelby understand how to seamlessly meet her client’s needs while keeping her team on time and projects on brand. Through Streetsense’s engagement with the Raleigh-Durham Airport, Shelby helped facilitate and execute the comprehensive marketing and branding strategy for the airport concessions. In addition to her work with RDU she also supports the brand evolution and ongoing marketing engagements for destinations like Bothell, WA; Wauwatosa, WI; Delaware’s Quaint Villages, DE; Visit Montgomery County, MD; and Sunseeker Resort.

Work Experience

Marketing Intern, Nest Real Estate Group
January 2019 – May 2019

  • Drafted and analyzed a survey for marketing research on previous clientele satisfaction
  • Designed a social media marketing strategy based on survey results with goal of doubling sales in five years

PR Assistant Account Coordinator, Sage Communications
May 2018 – August 2018

  • Supported a wide variety of high-profile organizations’ public relations and social media campaigns across industries including the Rosslyn BID, March of Dimes, Nvidia, Vertex, DC Jazz Festival and Government Marketing University
  • Built carefully curated media lists, and pitched targeted reporters
  • Brainstormed creative tactics, including pitch angles, and alternative media outreach to secure client coverage
  • Developed strategic social media calendars designed for targeted audiences in the tech and nonprofit space for leading industry executives
  • Monitored media daily for client coverage
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